Our modern environment keeps us in a state of chronic high alert. However, the latest breakthroughs in vagus nerve stimulation prove that we can manually trigger our body’s relaxation response.

In Episode 5 of the ReeThink Podcast, host Rudi Adigbli interviews Vitalijus Majorovas, the founder of Pulsetto. They explore why the vagus nerve is the most important lever for human recovery.

Vitalijus Majorovas is a Lithuanian entrepreneur and high-performance strategist. He is the co-founder and CEO of Pulsetto, a leading European wellness/neurotech startup.

Before entering the world of vagus nerve stimulation, Vitalijus built a formidable career in turnaround management and corporate restructuring. Over 15 years, he specialized in helping organizations navigate complex changes and operational crises. This background in “fixing systems” directly influenced his approach to human biology. He views the human nervous system as a complex circuit that requires the right “software” and “hardware” to function at its peak.

Key Career Highlights:

• Systems Thinker: Leveraged his experience in corporate change management to develop the “Stress Muscle” philosophy.

• Rapid Scaler: Under his leadership, Pulsetto transitioned from an Indiegogo campaign to a multi-million dollar venture shipping to 70+ countries.

• Sleep & Performance Researcher: Conducted a self-guided 200-night experiment tracking 70+ variables to understand the core drivers of sleep quality.

• Market Pioneer: Instrumental in bringing non-invasive vagus nerve stimulation to the mainstream biohacking and wellness markets.

Today, Vitalijus is a frequent speaker at European health and technology conferences. He remains dedicated to building a “closed-loop” ecosystem where wearables and AI work together to ensure nobody stays stuck in a state of chronic stress.

The vagus nerve is the longest nerve in the human body. It connects the brain to every major organ. Consequently, it acts as the primary highway for the parasympathetic nervous system. Historically, vagus nerve stimulation was an invasive surgical procedure used to treat epilepsy. During these clinical applications, researchers noticed a profound side effect. Patients reported significantly lower levels of depression and anxiety.

Today, this science has moved from the operating room to the neck. While manual methods like breathwork are effective, they require significant time and focus. In contrast, electrical vagus nerve stimulation offers a precise, five-minute shortcut to lower heart rates and reduced cortisol levels.

Vitalijus argues that we cannot avoid stress in a high-tempo society. Instead, we must treat stress management like a physical workout. Vagus nerve stimulation helps build what he calls the “stress muscle.” This is the ability of your nervous system to bounce back to a calm state after a trigger.

Elite performers, such as professional basketball players and poker stars, use these tools to maintain a wide field of focus. If your vagus nerve tone is low, your vision narrows and your decision-making becomes reactive. Therefore, using technology to stimulate this nerve is becoming a vital edge for high-performers.

The efficacy of vagus nerve stimulation is increasingly measurable through objective biomarkers. For example, clinical tests show that daily stimulation can reduce cortisol levels in hair samples by up to 40%. Furthermore, Pulsetto is integrating data from over 10 wearable devices like the Oura Ring and Apple Watch.

This creates a “closed-loop” system. Soon, your wearables will detect high stress and prompt you to begin vagus nerve stimulation immediately. This transition turns passive tracking into active biological intervention.

At ReeWire ventures, we see a massive shift toward preventative brain health. Just as vitamins became a daily norm, vagus nerve stimulation devices are becoming essential tools for the digital age. Investors who recognize this shift are leading the next multi-billion-dollar health frontier.

ReeThink the Science. ReeWire the Resilience.